Last updated: 25 July 2026
Moda Photography Ltd (“Moda Photography”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store and protect personal data when you visit modaphotography.co.uk, contact us or use our photography services.
1. Who we are
Moda Photography Ltd is the data controller responsible for your personal data.
Registered address: 37 Birchwood Street, King’s Lynn, England, PE30 2AG
Privacy contact: ygtsvskn@gmail.com
2. Personal data we collect
We may collect your name, email address, telephone number, company or organisation, enquiry details, event or project information, correspondence, booking and contract details, payment and invoicing information, and photographs or video created while providing our services.
When you use our website, we may also collect technical information such as your IP address, browser type, device information, pages viewed and approximate location. Non-essential analytics information is collected only after you give consent through our cookie banner.
3. How we collect your data
We collect information directly from you through our contact form, email, telephone, contracts and conversations about a booking. We may also receive limited technical information through our website hosting, security and analytics providers.
4. How and why we use your data
- To respond to enquiries and provide quotations, based on our legitimate interests and steps requested before entering a contract.
- To arrange, perform and manage photography services, bookings, payments and customer support, where necessary to perform a contract.
- To maintain accounting, tax and legal records, where required by law.
- To protect our website, prevent fraud and maintain security, based on our legitimate interests.
- To understand website usage through Google Analytics, only where you have consented.
- To use photographs for a portfolio or promotional purpose only where permitted by the relevant agreement, legitimate interests or consent, as appropriate.
We do not send marketing newsletters and do not sell your personal data.
5. Cookies and analytics
Our website uses essential cookies required for security and basic operation. With your permission, we may use Google Analytics to understand how visitors use the website. Analytics cookies remain disabled unless you select “Accept” or enable statistics in Cookie Settings. You can change or withdraw your choice at any time through the Cookie Settings link in the footer. Please see our Cookie Policy for further details.
6. Sharing your personal data
We may share data only where necessary with trusted service providers such as website hosting and maintenance providers, Google Analytics where consented, professional advisers, payment or accounting providers, and public authorities where legally required. These providers may process data only for the agreed purpose and must protect it appropriately.
7. International transfers
Some technology providers may process data outside the United Kingdom. Where this occurs, we require appropriate safeguards recognised under UK data protection law, such as UK adequacy regulations or approved contractual protections.
8. How long we keep your data
General website and contact-form enquiries are normally retained for up to 24 months after the last communication. Booking, contractual and accounting records may be retained for up to six years where required for legal, tax or dispute purposes. Photographs and project files are retained for the period agreed with the client or for as long as reasonably necessary for service delivery, backup and any permitted portfolio use.
9. Security
We use reasonable technical and organisational measures to protect personal data from loss, misuse, unauthorised access, alteration or disclosure. Access is limited to people and service providers who need the information for legitimate business purposes.
10. Your rights
Under UK data protection law, you may have the right to request access to your personal data, ask us to correct or erase it, restrict or object to processing, request data portability, and withdraw consent at any time. Withdrawal does not affect processing carried out before consent was withdrawn.
To exercise your rights, email ygtsvskn@gmail.com. We may need to verify your identity and will normally respond within one month.
11. Complaints
Please contact us first so we can try to resolve your concern. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority, at ico.org.uk/make-a-complaint/.
12. Changes to this policy
We may update this Privacy Policy when our services, technology or legal obligations change. The latest version will always be published on this page with its revision date.